Latino-owned,
Latino-powered.

DIVERSITY
IS IN OUR DNA

Our collective experience– both extensive and varied– will help you navigate the nuances of disseminating information across the linguistic, cultural, world view, and political spectrums. We hail from the senior ranks of media organizations, Fortune 500 companies, NGOs, Congress, and marketing communications firms, and our heritage crisscrosses the Americas.

Get to know
José Dante Parra, CEO

Specialties: Strategy development, rapid response, domestic and foreign policy analysis.

• Former Senior Advisor to Senate Majority Leader Harry Reid and Communications Director for Rep. Mike Honda (D-CA)
• Former journalist at The Miami Herald and the South Florida Sun-Sentinel
• 2012 Latino communications advisor for President Obama’s reelection and head of the Democratic National Convention Hispanic media team

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As a Hispanic-focused strategic communications firm built and powered by Latinos, we speak the language(s) and we understand the culture and its nuances because we are a part of the community.

OUR
PRINCIPLES

LINGUISTIC
AWARENESS

Accurate communication is mission-critical. Our strategies are developed with the bilingual and Spanish speaker in mind.

CULTURAL
AWARENESS

From California to Texas, Florida to New York, and Virginia to Nevada, we know what makes Latinos in each region tick.

WORLD VIEW
AWARENESS

Beyond individual points of view, we pinpoint and leverage attitudes, perceptions, and beliefs to reach clients’ goals.

Political
Awareness

Political issues are local issues. We keep a constant pulse on the issues Latinos care about as Hispanic engagement is key for any race in any cycle.